M1 Finance Automated Investing for Beginners: A Complete Guide

Investing can often feel overwhelming, especially for beginners. With endless options, confusing terminology, and a need for constant monitoring, it’s easy to see why many people are intimidated by the idea of managing their own money. However, modern advancements in technology have made investing simpler and more accessible. One such platform that has gained popularity among beginners and seasoned investors alike is M1 Finance, which is known for its automated investing features and user-friendly interface.


In this blog post, we’ll explore how M1 Finance works, what makes it a great option for beginners, and how you can use it to start growing your wealth. If you’ve ever wanted to invest but didn’t know where to begin, this guide will show you how to leverage M1 Finance’s automated investing to get started easily.


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What is M1 Finance?

M1 Finance is a financial platform that combines the features of a robo-advisor with DIY (do-it-yourself) investing, giving you control over your investments while automating much of the process. Unlike traditional brokerage accounts, M1 Finance uses a pie-based portfolio structure, where each “slice” of the pie represents a different investment or asset class.

The platform allows you to:

  • Create custom portfolios (referred to as "pies") or use pre-built ones.
  • Set target percentages for different assets.
  • Automate investments based on your preferences.
  • Rebalance your portfolio automatically.

M1 Finance’s standout feature is its low-cost model—there are no management fees, and you can invest in fractional shares, which makes it accessible even for those with limited funds.

Why Choose M1 Finance for Automated Investing?

1. Easy to Use for Beginners

One of the biggest challenges new investors face is understanding where to put their money and how to balance risk. M1 Finance simplifies this process by allowing users to build a diversified portfolio in just a few clicks. You can either customize your own portfolio or select from expert-built portfolios called “Expert Pies,” which are curated by financial experts to meet various investment goals, such as retirement planning or risk tolerance.

M1’s intuitive interface is designed to be beginner-friendly, allowing even those with little to no investing experience to feel confident managing their money.

2. Automation: Set it and Forget it

M1 Finance is built around the concept of automated investing. You can set up recurring contributions to your account, and M1 Finance will automatically allocate the funds based on your pie's target allocations. This automation is crucial for beginners who may not have the time or expertise to manage their portfolio actively. Once you’ve set up your investment strategy, the platform does all the work for you.

The automated rebalancing feature ensures that your portfolio always aligns with your target allocations. For example, if one asset in your pie performs better than others, M1 Finance will automatically buy or sell shares to maintain the balance. This ensures that your portfolio remains aligned with your risk tolerance and investment goals over time.

3. No Fees and Fractional Shares

M1 Finance sets itself apart from many robo-advisors by offering zero account management fees. Many investment platforms charge an annual fee or a percentage of your portfolio, but with M1, you can invest without worrying about these additional costs.

Moreover, M1 Finance allows you to invest in fractional shares, meaning you don’t need a large amount of money to start investing in expensive stocks like Amazon or Google. This feature is particularly helpful for beginners, as it allows you to build a diversified portfolio without needing a significant upfront investment.

4. Customizable Portfolio with Expert Guidance

While automation is at the heart of M1 Finance, you still retain control over your portfolio. The platform offers a vast array of investments to choose from, including stocks, ETFs (exchange-traded funds), and bonds. If you don’t want to spend time building your portfolio, you can select from M1’s pre-built Expert Pies, which are designed to fit different risk levels, time horizons, and financial goals.

These pre-built portfolios are an excellent starting point for beginners who may not be sure which investments to choose. For more experienced investors, M1 Finance’s flexibility allows you to customize your portfolio down to the individual stocks and ETFs.

How to Get Started with M1 Finance Automated Investing

Step 1: Sign Up for M1 Finance

The first step is to sign up for an M1 Finance account. The process is straightforward and takes only a few minutes. You’ll need to provide some basic information, including your name, email, and Social Security number, to comply with regulatory requirements.

Step 2: Choose or Build Your Pie

Once your account is set up, the next step is to create your investment portfolio. You can either build a custom pie by selecting individual stocks, ETFs, or bonds, or you can choose from one of M1’s Expert Pies. As a beginner, you might find it easier to start with an Expert Pie until you get more comfortable with investing.

Each slice of the pie represents an asset in your portfolio, and you can allocate a percentage to each slice based on your risk tolerance and investment goals.

Step 3: Set Your Target Allocations

M1 Finance allows you to set target allocations for each slice of your pie. For example, you might want 60% of your portfolio in stocks and 40% in bonds. The platform will automatically invest your money according to these targets whenever you deposit funds into your account.

Step 4: Automate Your Contributions

One of the best features of M1 Finance is the ability to set up recurring contributions. You can choose to have money automatically transferred from your bank account into your M1 Finance account on a weekly, bi-weekly, or monthly basis. This hands-off approach ensures that you’re consistently investing, which is crucial for long-term wealth building.

Step 5: Monitor and Adjust as Needed

While M1 Finance takes care of most of the work, it’s still a good idea to check in on your investments occasionally. You can make adjustments to your portfolio or change your target allocations if your financial goals or risk tolerance change over time. However, one of the main benefits of M1 Finance is that it requires minimal ongoing effort.

M1 Finance Features You’ll Love

1. Smart Transfers

M1 Finance allows you to set Smart Transfers, which automate moving funds between accounts based on criteria you set. For instance, if your checking account balance exceeds a certain threshold, you can instruct M1 to automatically invest the extra funds.

2. Tax-Loss Harvesting

While M1 Finance doesn’t explicitly advertise tax-loss harvesting like other robo-advisors, the platform does optimize your portfolio for tax efficiency. It does this by using a tax minimization algorithm that sells securities in a way that reduces your taxable gains.

3. M1 Plus

M1 Finance also offers an optional paid membership, M1 Plus, for $125 a year. This membership includes benefits such as additional trading windows, a lower interest rate on the platform’s borrowing feature, and cashback rewards on a debit card. While this isn’t necessary for beginners, it can offer some useful perks if you plan to invest more extensively on the platform.

Pros and Cons of M1 Finance for Beginners

Pros:

  • No management fees for basic accounts.
  • Fractional shares allow investing with small amounts of money.
  • Automated investing and rebalancing reduce the need for active management.
  • Customizable portfolios with options for expert guidance.
  • User-friendly interface suitable for beginners.

Cons:

  • No active trading – M1 Finance only trades once or twice a day.
  • Lacks access to mutual funds, which some investors may prefer.
  • No tax-loss harvesting for more advanced investors seeking this feature.

Conclusion: Why M1 Finance is Great for Beginners

M1 Finance is an excellent option for beginner investors who want to start growing their wealth with minimal effort and no fees. Its automation features make it ideal for those who want a hands-off approach to investing, while its customizable portfolio options allow for more control as you gain experience. Whether you’re looking to build a retirement fund, save for a future goal, or simply invest your money wisely, M1 Finance provides a straightforward, user-friendly platform that makes investing accessible to everyone.

By leveraging automated investing through M1 Finance, you can set your financial future on the right track without needing to become an investing expert. With features like fractional shares, pre-built portfolios, and automatic rebalancing, it’s never been easier to start investing—even with a small amount of money.

If you’re ready to take the next step toward financial freedom, consider trying M1 Finance as your platform of choice for automated investing.

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